Universal Music Group
brand management, engagement innovation, ui/ux
It was time to revive, refresh and reengage the KiD CuDi brand in alignment with the likeness of Scott (Kid Cudi) Mescudi. Kid Cudi has sold over 5.2 million digital singles and has worked with artists such as Kanye West, Jay-Z, Common, Mary J. Blige, David Guetta, Shakira, MGMT, Ratatat, Snoop Dogg and Michael Bolton. He needed a digital presence that captivated and engaged his fans and he came to the right place!